Nestled in the highlands of San Martin Cuchumatanes, there is a group of courageous ladies who dared to challenge the status quo of their community. Despite facing limited access and discrimination, they decided to embark on a journey to create a coffee that would not only bring them more financial stability but also help uplift their community.

These women, who are mothers, wives, and daughters, came together to form a collective known as "Mujeres luchando por un mejor futuro," or "Women fighting for a better future" With a lot of effort, time and hard work, they were able to gain access to the necessary resources to produce a coffee that would meet a high standard of quality.

And thus, the coffee that we now know as "ELLA" was born. The direct translation of “ELLA” into English is “SHE”, but ELLA is a coffee that represents the resilience, strength, and determination of these women. It's a coffee that's produced with care and attention to detail, reflecting the hard work and dedication of Ilse, Gresdi, Elionora, Rebeca, Lorena, Julia Cifuentes, Adhani Alba to name a few. What “Mujeres luchando por un mejor futuro” is doing in Todos Santos is inspiring women from neighboring communities to follow their footsteps and create their own paths.